The common wisdom is that mobile number portability is an unmitigated good. But the whole point of doing research is challenging common wisdom. Based on evidence, we found that MNP has little relevance for our constituency, those at the bottom of the pyramid. We said so to Indian media, saying it would be a good thing for post-paid and corporate customers. We now find those ideas reflected in Indian media coverage, though not always with attribution, as for example in the Times of India: MNP works best with post-paid customers, as they are the highest paying of the lot.