My Mobile Archives — LIRNEasia


Swami is an employee of My Mobile store in Noida can tell how the mobile business at his store has been dwindling in one of the most popular markets in New Delhi region for mobile phones and its accessories. Before January, My Mobile would sell goods worth about Rs 2.5 lakh on any given Sunday but sales started dipping about four to five months ago and the Sunday before Christmas, which should have been a busy period, with sales being down in the range of Rs1 lakh. “Our future is in danger,” Swami says pointing to a Sony Ericsson Mobile Communications’ service centre that doubles as mobile phone retail store located bang opposite My Mobile outlet. The Sony store opened a year ago.