It is a measure of CK Prahalad’s fame that I read about his demise in a Sinhala weekly. I had missed the story because I was teaching in Cape Town and then on the road until the end of April. But today, as I glanced through this low-circulation, but high-impact, weekly, I learnt of his passing. Last year, I was discussing the possibilities of inviting him to give lectures and interact with business leaders in Colombo and southern India. Our business partner was of the opinion that Professor Prahalad was not known widely in Sri Lanka and that we would have to do extensive marketing.