It’s interesting that Viet Nam’s Communist Party does not prohibit social media unlike its counterpart in China: In January Nguyen Tan Dung, Vietnam’s prime minister, told senior members of the Communist Party that it was “impossible” to block social media, and that the government should make more effort to put out “correct” information through them. Vietnam’s 40m internet-users live in one of the better-connected countries in South-East Asia. Around 45% of Vietnamese are online (roughly the same proportion as in China). In the region, only Malaysia and Singapore have higher penetration rates. The use of social media has leapt—by two-fifths in the past year alone, according to one estimate.