Sonal Desai | CXOToday.com Mumbai, Mar 27, 2007: Mobile penetration will penetrate the homes of bottom or pyramid (BOP) families in India, Pakistan and Sri Lanka, a study instituted by LIRNEasia has found. Titled, “Teleuse on a Shoestring- A Study of the Financially Constrained in Asia,” it interviewed and maintained diaries of respondents from Thailand and Philippines besides the above mentioned countries. A C Nielsen conducted the fieldwork. International Development Research Center (IDRC), Canada funded the research.