I should not have been surprised, but I was. In the course of the Asia Pacific Summit session that I was moderating the Chief Strategy Officer of Indosat, Prashant Gokarn, said that they are no longer keeping 30% of earnings from apps, but giving pretty much everything to the developers. We can make our money on data, he said. I asked, is this just you? Supun Weerasinghe, Chief Stategy Officer at Axiata, said, no.
Verizon has started to assess and issue “report cards” on mobile apps that its customers are likely to use, according to the NYT. Sounds like a noble effort on Verizon’s part, but why is the carrier reviewing apps in the first place? After all, Verizon would benefit from apps using excess data, because that would result in higher cellphone bills for customers. David Samberg, a Verizon spokesman, said that it behooved the company to inform customers on how apps affect their smartphones because an app that behaves badly can detract from the entire customer experience. And dissatisfied customers might complain to the carrier, not the app maker.
China is a mobile powerhouse. Chinese made Smartphones are spreading fast across Asia and Africa. Yet, where are Chinese developed apps? “The Chinese Internet market is so set apart from other countries that we inside the industry refer to it as the Galápagos Island syndrome,” said Kai Lukoff, the editor of TechRice, a China-focused technology blog based in Beijing. “Domestic Internet products are extremely well adapted to the Chinese market, but they are way out of place for global users.
Right now disaster awareness is high. A cyclone was heading toward Sri Lanka’s Northeast Coast but has apparently veered off toward the Indian East Coast. Flooding has started in different parts of the country, trees are falling, transport has been affected. Of course, people are very aware of Hurricane Sandy and the US East Coast because of the power of international media. I found myself also monitoring Hawai’i a few days ago, because they were expecting a tsunami there (it came, but at insignificant wave heights).
Lots of ideas for people thinking up new applications for agriculture, anywhere. FarmLogs, however, uses the pricing format of software-as-a-service start-up: a free trial, no setup fees, and monthly plans based on the size of operations. Costs range from $9 a month for the smallest farm to $99 a month for farms of more than 2,000 acres. Farmers’ income arrives unevenly, in big lumps over the course of a year rather than in a steady monthly stream. That could make it hard to persuade farmers who are now using notebooks or spreadsheets for record-keeping to add a new and recurring expense category, software-as-a-service, even if the amount is tiny when compared with annual income.
A high profile regional event intended to foster exchange of ideas among government officials and their suppliers attracted participants from the region as well as many from within government here in Sri Lanka. I was given the opportunity to present LIRNEasia’s research in 15 minutes in the first session. I chose to highlight the agriculture work and push a single policy recommendation: that government should free up data and information that it sat on (e.g., agricultural extension information) so that young people developing apps would have the necessary raw material.
We’ve been thinking about mobile apps for over a year, thanks to infoDev whose Call for Proposals we bid on. But 1 billion? That still came as a surprise. Is it that the days of thinking about m apps as things that could be worked up in garages is over? Now, at a time when the mobile start-up Instagram can command $1 billion in a sale to Facebook, some start-ups are asking: Who needs the Web?
For the thousands of young people in emerging Asia wanting to break into the apps market, perhaps an opportunity? But the hundreds of thousands of apps that run on Apple and Android devices will not work on phones like the Lumia 900 that use Microsoft’s Windows Phone software. And many developers are reluctant to funnel time and money into an app for what is still a small and unproved market. So Microsoft has come up with incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising. It is even going so far as to finance the development of Windows Phone versions of well-known apps — something that app makers estimate would otherwise cost them anywhere from $60,000 to $600,000, depending on the complexity of the app.
For a number of reasons, including our conclusion that for most of the BOP the path to the Internet runs through a mobile handset, LIRNEasia is interested in how people use smartphones. Here is a report summarizing research findings: The average smartphone owner spends 667 minutes a month using apps. That is more time spent with apps than spent talking on a smartphone or using it to browse the Web. But not all smartphones are equally friendly to apps. Programmers have an easier time designing apps for iPhones and Android phones, giving these devices a much broader pool to draw from.