Bottom Of The Pyramid Archives — Page 2 of 2 — LIRNEasia


Mobile2.0: Beyond voice? Call for papers

Posted on September 29, 2008  /  0 Comments

Preconference workshop at the 2009 conference of the International Communication Association (ICA) | 20-21 May 2009, Chicago, Illinois, USA | Download Call for Papers (pdf) Mobile phones are becoming increasingly important in bringing people into the Information Society.  It is widely accepted that the inhabitants of the future household will carry mobile devices that will be capable of voice and data communication, information retrieval and forms of entertainment consumption. Mobiles are now (and will increasingly become) payment devices that can also send, process and receive voice, text as well as images; in the next few years they will also be capable of information-retrieval and publishing functions normally associated with the Internet. Through such services and applications, industry experts predict that many in emerging markets will experience the Internet, or ‘elements’ of the Internet for the first time through a mobile phone, rather than a PC; mobile payments, mobile social networking, SMS voting are just a few examples of some of these services and applications. Emerging markets appear to be following a different trajectory from developed markets; while the latter are moving forward via triple- and quadruple-play scenarios, the former are moving on paths that involve mobile phones as the key […]

Download caps in the US

Posted on August 31, 2008  /  0 Comments

One of the key debates on broadband is between those who believe in “all you can eat” service packages and pricing and those who do not.  Our research so far indicates that broadband can only be provided to the Bottom of the Pyramid using the same kind of business plans that were effective in providing mobile service to the BOP, that is, not all-you-can eat. Comcast, a leading US ISP, has just announced caps on downloads.  If this is the future for rich country users, can there be any doubt about what the future for BOP users in poor countries?
The motto of any typical bureaucrat is “First my convenience!”. How can one expect Sri Lankan types to be different? In late 1980s, when motor cyclists were found responsible for few key assassinations, the Police reacted first by banning helmets (before that it was compulsory) and then by prohibiting pillion riders. Why this nuisance?

Benefits of telecom at the BOP?

Posted on May 26, 2008  /  1 Comments

LIRNEasia’s Lead Economist presented the findings on the percieved benefits of telecom access at the bottom of the pyramid at ‘The Global and Globalizing Dimensions of Mobile Communication: Developing or Developed‘ a pre-conference program at the ICA 2008 conference in Montreal on 20-21 May 2008. The paper presented, ‘Perceived economic benefits of telecom access at the Bottom of the Pyramid in emerging Asia‘ takes a look at what BOP phone owners gain from telecom access from their own perspective. One of the most interesting findings here, is that although they see efficiency gains stemming from phone access/use, they don’t relate these to economic gains. This is puzzling, because we know from macro-level studies that a positive relationship exists between phone penetration and national income; additionally, theory suggests that for example saving time or a physical trip to convey a message or obtain information, can translate to economic savings. However, there seems to be some kind of ‘disconnect’ in BOP perceptions of the value of a phone.
LIRNEasia’s Executive Director will speak at the International Conference on Information, Communication and New Media & the First Annual Convention of the Information and Communication Association of Taiwan, being held in Taipei on 17 May 2008. His presentaiton, Asia at the leading edge of communication and new media developments? can be downloaded by clicking on the link.