Rob Katz Archives


Should telcos abandon the BOP market?

Posted on February 3, 2009  /  5 Comments

An article published by the Business Standard, India, states that telecom operators should focus on their most profitable customers, those at the top of the pyramid or TOP, instead of following bottom of the pyramid (BOP)-focused strategies. The article cites a study by BDA, a consulting firm in India, which finds that the TOP contributes a greater percentage to revenue than their lower-income counterparts.  An interesting debate has ensued, here and here,  on the economics of serving the BOP. Although such figures appear to economically justify abandoning BOP-focused telecom strategies, some argue that there seems to be more to the picture than first meets the eye.  Rob Katz of Nextbillion.