LIRNEasia is beginning its planning for the next research cycle on mobile multiple play, or how the mobile handset is beginning to emerge as the access point for a plethora of services, of which synchronous voice communication will be only one. Sports news, which Dialog introduced in Sri Lanka around 1998-99, will be an important product. Yes, the Screen Is Tiny, but the Plans Are Big – New York Times ESPN is clearly onto something. More than nine million people visit its cellphone Web site each month, a following that surpasses the audience of most computer-based Web sites. Some sports fans apparently cannot wait to reach their homes or offices to check the score of a Patriots game or to see if their favorite pitcher has tossed a no-hitter, so tens of thousands of them receive an average of 22 ESPN text messages on their phones each week.