We are aware that the UN has identified tourism data as priority area in terms of exploring the potential of big data to contribute to the work of national statistical organizations (NSOs). However, this was not something we took on, given our programmatic priorities which are urban development, improved socio-economic monitoring and epidemiology. When we were asked to share ideas on tourism data and a few other areas by a major business group, we did apply our minds to the problem. Here is the slideset. What are the key ideas?