TVE Asia Pacific is looking for an answer to this question: What’s the first image that comes to your mind when you hear the word ‘Internet’? If you’re a techie or geek, you’ll probably come up with a detailed answer that is technically accurate or precise. But most of the 2 billion plus people who use the Internet worldwide are not techies. They don’t know – or care – about the back-end technicalities. A good icon is simple, language-neutral, and can be understood across different cultures and by people with very different educational backgrounds.
Continuing our series of T@BOP3 user videos, below is a video interview with Sayar Singh in Rajastan, India: Business and social life have definately improved for Sayar Singh since he bought his mobile phone in mid-2008. Earlier, he was frustrated with a fixed phone that didn’t work half the time. This wheat and flower farmer in India’s Rajasthan state now tracks market prices and moves his produce quickly for better profits. With workload reduced and income doubled, Sayar has reaped dual benefits from his mobile. Click here to view other videos.
TVEAP (on behalf of LIRNEasia) videoed a series of interviews with teleusers to explore their usage patterns at the BOP. These videos are part of a larger study conducted by LIRNEasia on the use of ICTs at the BOP in six Asian countries. Below is one of seven interviews; more will be uploaded in the next few days.