Reliance was at the presentations we made on teleuse@BOP3 results about awareness, trial and use of more-than-voice applications on mobiles. We can only speculate whether our results were used in the design of the services described by The Hindu: RCom is launching three initiatives — BharatNet plan, Grameen VAS and M2M (Machine to Machine) solutions — under its rural drive. BharatNet plan is a high-speed wireless Internet service in over 20,000 rural locations across India and will address four million PC users in rural India. A high-speed variant of the Reliance NetConnect service specifically designed for rural and sub-urban markets, it will offer speeds of about 153 Kbps, which is 4 to 8 times the current dial-up speed of wire-line services. BharatNet is being offer at Rs.
Voice is becoming a commodity. Mobile operators have to think of new services that people will pay for. Here is one. It’s not porn. It’s intervention from a government agency to prevent teen pregnancies.
The New York Times carries a story on the wrong conclusions people jump to when they try to self-diagnose on the web. The story does not say that the findings of the study identify a market opportunity for telecenters, but I do. Apparently two percent of all web searches are health related. Given the massive number of searches devoted to Brittany Spears, Paris Hilton and other luminaries, this is a very significant number. Of the people who search the web for health matters, many want to know about symptoms they are experiencing.