Six years ago eyebrows were raised when Google announced the rollout of a transpacific undersea cable named “Unity”. Bharti Airtel, Global Transit, KDDI Corp., Pacnet and SingTel were members of Unity consortium. It was activated on April 1, 2010. Google wanted to bypass the cumbersome transcontinental supply chain of broadband, as Capacity Magazine highlights: Google’s mould-breaking intervention was motivated by what, as a customer, it saw as the unnecessary complexity and inflexibility of the traditional consortium model.