In the talk that I gave at Manipal University, I emphasized the significance of audiences in today’s economy. Here is a piece that highlights what appears to be a counter-trend. Yet for much of that time, the business side of culture looked under assault. The internet taught a whole generation that content was not something you really had to pay for. So for years, digital content companies — especially those in the online news business — looked doomed to pursue a scale-only, ad-based business model.