We documented the research done by Jensen and Aker on the benefits of mobiles to producers and consumers. Now we have a third good piece of research, this time not of decentralized information provision, but of centralized provision in India with the e Choupals. ITC Limited, an Indian company that is one of the largest buyers of soyabeans, felt it was paying over the odds, but was unable to monitor the traders closely. Starting in October 2000 it began to introduce a network of internet kiosks, called e-choupal, in villages in Madhya Pradesh. (Choupal means “village gathering place” in Hindi.