Babar Bhatti, who maintains an interesting website on Pakistani telecom developments, has written an interesting post where he calls for simpler tariff plans. Having seen the graphical presentation of Dialog Telekom’s tariff plans in their nice new publication, 077, I am convinced that there is a need for simplification in Sri Lanka too. Surprisingly, I cannot find the publication, or the graphical presentation of the tariff plans, on the Dialog website. Informed consumers exercising consumer sovereignty are the basis of competitive marketplaces. If they cannot figure out the prices they are paying, how can they be sovereign?