When I first met Isuru Seneviratne in late 90s (in cyberspace) he was a twelve year old student. Life was not always sympathetic to this eldest of a family of three. Flickr still has a photo showing young Isuru and his sister assisting their parents in poultry. His father was a famer – then the only breadwinner of the family. Most farmers do not have a fixed income.
Recessions are not bad for everybody. Proverbial silver line in the cloud, they bring hope to some. Success of the India BPO industry can partially be attributed to the post 9/11 recession. Tighter the economy, cheaper the solutions business looks for. How far onshore rural BPOs cater to the needs of their clients?