The story in Live Mint starts with revenue shares. The Big Three (Bharti Airtel, Vodafone and Idea) now have 70 percent of revenues. But what caught my eye was what was going on on the data side. Again the numbers can be used to illustrate this: As the uptake of data, the next growth driver for the industry, increases, the big three GSM incumbents are again poised to gain disproportionately. All three players have over 90% active customers, and also enjoy subscribers of higher quality, as reflected in their average monthly revenue per user numbers, which are higher than their peers in the industry.