With the commencement of work on the privacy aspects of big data in 2013, I found myself going back to a line of research and teaching I had thought of in the past tense. In terms of citations as recorded by Scholar.Google, a privacy piece from 1997 is still occupying 2nd place. So it was not too much of a stretch to respond to a request from the organizers of the 2013 Cyber Security Summit in Colombo on 25th June 2013. The overview piece is not that dependent on slides, so the slideset is quite small.
Returning to the privacy field after a break of more than 10 years, I was struck by how inappropriate the old notice and consent approaches would be for what was actually happening on the ground. Here is an attempt to evolve new principles. Not had time to fully digest yet. Traditional approaches are no longer fit for the purposes for which they were designed, for several reasons: • They fail to account for the possibility that new and beneficial uses for the data will be discovered, long after the time of collection. • They do not account for networked data architectures that lower the cost of data collection, transfer and processing to nearly zero, and enable multiuser access to a single piece of data.
Smith v Maryland was a 1979 US case that permitted relatively easy access to phone records. Fixed phone records, because that’s all there was, back then. Mobile phone records yield a lot more information. But US law enforcement has been using the old rules to get the call records. But that may be about to change, at least in Texas.
Alan Westin’s book “Privacy and Freedom” was published in 1967. He could have rested on his many laurels. But he did not. He engaged with the privacy issues of today: In recent years, Mr. Westin turned his attention to the Niagara of personal data loosed by Google, Facebook and their ilk.
I’ve been thinking about big data and privacy these days. I used to think about this subject a lot in the early 1990s. Back then I did not have a lot of company. But now, there is plenty. But as I read what is being written, I worry.
GPS tracking devices are appearing all over the place. This NYT article gives a very positive spin to the tagging of wild animals and to the making of the data widely available, seeing it as a way of building public support for conservation. Some scientists are beginning to provide the public with direct access to tracking data. For instance, the leaders of the Tagging of Pacific Predators project, a 10-year tracking study of 23 different marine species, created a Web site broadcasting the movements of their subjects in real time (or close to it). While the project lasted, anyone with an Internet connection could follow the wanderings of Monty, the mako shark, Genevieve, the leatherback turtle, or Jon Sealwart and Stelephant Colbert, both northern elephant seals.
I have always considered Disney to be operating at the cutting edge of service delivery and crowd management. According to the NYT, it appears that they are planning to transform both using location-sensitive technologies and big data. The ambitious plan moves Disney deeper into the hotly debated terrain of personal data collection. Like most major companies, Disney wants to have as much information about its customers’ preferences as it can get, so it can appeal to them more efficiently. The company already collects data to use in future sales campaigns, but parts of MyMagic+ will allow Disney for the first time to track guest behavior in minute detail.
In 1992, I wrote parts of a report for the National Regulatory Research Institute in the US on privacy and competitive implications for transaction-generated information (a term that has been eclipsed by the less informative “big data” in recent times). We covered all utilities, including electricity. Burns,Robert; Samarajiva, Rohan & Mukherjee, Roopali (1992) Customer information: Privacy and competitive implications, NRRI 92-11 . Columbus OH: National Regulatory Research Institute. Now, 20 years later, the issue is hot, the subject of a BBC story: The EDPS report voices concern over the “potential intrusiveness” of smart meters, which it says can track what members of a household do in the privacy of their homes.
Behavioral economics has brought to the fore the power of the default. As big data makes it easier to understand people’s actual behaviors and guide their choices, the power of the default is beginning to be fought over. Interestingly, it’s Microsoft versus the rest. Next came an incensed open letter from the board of the Association of National Advertisers to Steve Ballmer, the C.E.
Acxiom does a lot more than just analyze streams of transaction-generated information (our definition of big data). But TGI is an important element of what does into Acxiom’s machines. Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. Its servers process more than 50 trillion data “transactions” a year.
We’ve been thinking about the potential of big data (large, continuing streams of computer-readable data) for development applications. There is nothing about development in the marketing campaign below, but can any zealous privacy advocate identify a problem with it? A mobile campaign by Blue Chip Marketing Worldwide, which is based in Chicago, places the ads for the thermometer within popular apps like Pandora that collect basic details about users, including their sex and whether they are parents, and can pinpoint specific demographics to receive ads. But not all mothers will see the ad on their smartphones. Rather, the ads will be sent only to devices that, according to Google, are in regions experiencing a high incidence of flu.
It’s not only in developing countries that getting organizations and people to change behaviors to accommodate e gov and e commerce is a problem. Consumers who still pay bills via snail mail. Hospitals leery of making treatment records available online to their patients. Some state motor vehicle registries that require car owners to appear in person — or to mail back license plates — in order to transfer vehicle ownership. But the White House is out to fight cyberphobia with an initiative intended to bolster confidence in e-commerce.
The political thriller The Ghost Writer hinged on the memory chip of a GPS device in a borrowed car. The whole panoply of issues around information generated by US citizens as they go about our daily business (and access to that information by the state) is to be decided by the US Supreme Court. It’ll take a while for the rights of those in other jurisdictions to be defined. The Jones case will address not only whether the placement of a space-age tracking device on the outside of a vehicle without a warrant qualifies as a search, but also whether the intensive monitoring it allows is different in kind from conventional surveillance by police officers who stake out suspects and tail their cars. “The Jones case requires the Supreme Court to decide whether modern technology has turned law enforcement into Big Brother, able to monitor and record every move we make outside our homes,” said Susan Freiwald, a law professor at the University of San Francisco.
I recently learned that a colleague, John Ure, who has been active in telecom reforms efforts in Hong Kong for many years, has been appointed to head the Asian Internet Coalition. Appears they have been quite active in East and South East Asia, with emphasis on privacy and intellectual property issues. I hope they will link up with our friends at the Center for Internet and Society in Bangalore and become active in South Asia as well.
Tp provide location-based services, companies will need maps that will describe relations between shops, people and places. Both Google and Apple are collecting this information, using software embedded in the handsets. Google and Apple use this data to improve the accuracy of everything on the phone that uses location. That includes maps and navigation services, but also advertising aimed at people in a particular spot — a potentially huge business that is just getting off the ground. In fact, the information has become so valuable that the companies have been willing to push the envelope on privacy to collect it.
Phones allow coordination and convenience. But as politicians in many countries learned several years ago, they allow surveillance. Security isn’t just a concern in Middle East autocracies, or for would-be revolutionaries. Mobile phone surveillance, for example, is tough to escape for cellphone users anywhere, said Ethan Zuckerman, senior researcher at the Berkman Center for Internet and Society at Harvard Law School, and a founder of Global Voices, a worldwide group of bloggers and interpreters that has produced similarly themed guides. Mr.