Reuters Market Light Archives


Mobile phone message services like one deployed by the financial news agency Reuters to over a million farmers in India, could help Sri Lankan farmers earn more for their produce, experts said. Ranjit Pawar of Reuters Market Light, India said their SMS (short message service) in India provide farmers timely information and helps eliminate middlemen. “A farmer told me, ‘If I had timely information I could have made 40 percent more money,’ when we launched the short message service in India,” Pawar told a seminar on knowledge based economies. It was organized by LIRNEasia, a regional think tank based in Colombo, Sri Lanka. Full story.