This is not exactly BOP applications, but the spirit is the same. In our current research on how ICTs can help bridge information and knowledge gaps in agricultural value chains, we would like to come up with practical suggestions through which suppliers can make their customers happier and both can improve their financial condition, and who knows, even become happier human beings (I have been spending time in Bhutan, as you can see). The excerpt comes from a longer story. “It’s not true anymore that only the Procter & Gambles of the world can afford to do this,” he said. “You don’t have to run a wave of $100,000 focus groups across the country to learn things anymore.