Colombo, Sri Lanka. 19 December 2005: Sixteen per cent of the revenues of Bangladesh’s Grameen Phone come from four per cent of customers. And they are not the most affluent people; they are village phone ladies. This is one of the key findings of recent research conducted by LIRNEasia. LIRNEasia, an Asian research organization based in Colombo with a particular focus on issues relating to ICTs and development, today released a study titled, “An Investigation of the Replicability of a Microfinance Approach to Extending Telecommunications Access to Marginal Customers” which indicates that the widespread perception that it is not economical to serve “marginal customers”/ the poor is a myth.