ACNielsen Archives — LIRNEasia


A new documentary film, titled Teleuse@BOP,  recently produced by TVE Asia Pacific (TVEAP) and based on LIRNEasia’s  study on Teleuse at the Bottom of the Pyramid, highlights a communication revolution happening in Asia’s emerging telecommunication markets. When it comes to using phones, the film says, people at the bottom of the income pyramid are no different from anyone else; they value the enhanced personal security, including emergency communications, and social networking benefits. Increasingly, poor people are not content with just using public phones or shared access phones (belonging friends or family). They see a utility and social value of having their own phones.