National Association of Software and Service Companies Archives


Having made its mark on software in style, there is nothing wrong India becoming ambitious to do the same in hardware. That seems to be the message we hear now. Instead of resting on its laurels as the preferred IT services destination, technology players and academics in India must look to creating compelling products for the domestic and global market with an eye on cornering at least $15 billion worth business by 2015. This was the challenge thrown out by the National Association of Software and Service Companies (Nasscom) to the Indian IT industry, at its annual Product Conclave that opened in Bangalore on Nov 19, 2007. (Read the report in ‘The Hindu’) Interestingly, last month Prof.
There is no reason why Pakistan, Bangladesh, Sri Lanka, and even the microstates of Bhutan and Maldives cannot get BPO business, not in competition with the Indian juggernaut, but in a complementary way. Sri Lanka had no BPO business to speak of prior to 2002, despite similarities with South India where it was booming. It was only after the international liberalization of 2002-03 that BPOs started in a significant way in Sri Lanka, though that promising start has been affected by the unsettled security situation. For the policy makers and implementors in these countries to contemplate: 1 percent of USD 60 billion is USD 600 million. That is not chump change.