For sometime, Helani Galpaya has been communicating the message that affordability is not enough by itself for Internet use by the people of developing Asia. For example, this is what she said at a well-received presentation on SDGs at UN DESA, 8-9 June 2015. She has been saying this in a number of places and as is our custom, the slides have been placed on the web. Her conclusions were based on our research and ITU data and the proposed solutions also drew from several lines of our work. So we were not surprised to see the message being repeated in a blog and as the main headline of the A4AI newsletter.