> Bhairti Airtel may revise low-cost strategy in Africa > > In Telecom.paper 29-02-2012 > > [Mobile World Congress 2012] > Bharti Airtel may devise a new strategy for the African market, following what it termed an unexpected response to its low-cost model developed in India. According to the Daily Nation, the mobile company told participants at the Mobile World Congress in Spain that it was surprised to find that the African market did not increase its talk-time, which was critical to supporting its low-cost model. MD Sunil Mittal said unlike India, they were surprised that in Africa, lower tariffs could not increase volumes. In Africa, subscribers use the money saved on lower calling rates to buy food and not to talk more.