We now have evidence to support the claim that those at the “Bottom of the Pyramid” (and therefore, the majority of people in the developing world) are likely to enter the world of knowledge and convenience promised by the Internet through the path opened by the rapidly increasing capabilities of mobile networks and user devices. Mobile 2.0 describes the use of mobiles for “more‐than‐voice”. Mobiles are increasingly becoming payment devices which can also send/process/receive voice, text and images; it is envisaged that in the next few years, they will also be fully capable of information‐retrieval and publishing functions, normally associated with the Internet. Mobile 2.