According to this article that appeared today in India’s Business Standard, TRAI seems to be considering using a base price + beauty pagent mechanism to award 5 licenses (of 5MHz each) for companies to introduce 3G services. The prduence of using beauty pagents needs to be questioned. The failures of 3G auctions in Europe in 2000 has been mentioned as one of the reasons for opting for a beauty pagent. However the failures of those auctions stemmed from operators’ over-estimating the potential of a new and untested service. It is unlikely that operators would make the same mistake again – my argument being once-bitten, twice shy.