We’ve been talking about competition as one of the major policy issues in the data analytics space. But this is an angle we had not thought about: China. Still, with the European Union enacting tough new privacy laws, and some in the United States eager to follow, Google and Facebook could soon be forced to find ways to make money beyond selling users’ personal information to advertisers, said Raj Rajgopal, president of digital business strategy at Virtusa Corporation, a consulting firm. “As profitability reduces, they’ll say, ‘Now I need to monetize my customer base,’” Mr. Rajgopal said.