Of all the sessions that LIRNEasia people spoke at (eight officially; nine if the one where I was asked to speak on our big data work is included), the zero-rating session had been the most controversial. Understandably, it has drawn the attention of journalists. Helani Galpaya, CEO of LIRNEasia noted that mobile phones have a high penetration across countries in South-East and South Asia, and that there even exist a fair number of low priced data plans. However there are many at the so-called bottom of the pyramid for whom even a low priced data plan is still challenging. Zero rating has helped them come on aboard.
My previous post on Internet v Facebook users elicited a lot of responses. We also went back and relooked at the numbers carefully. The Myanmar census numbers came in (after 30 years?). Some changes were made.
I have always been intrigued by the differences between South and South East Asian countries. We saw this over and over again when we did the Teleuse@BOP surveys. But playing around with some numbers for Facebook users in four South and four SE Asian countries, I was astounded. In all the SE Asian countries, there are more Facebook users than there are Internet users. In the case of Myanmar, the multiple is 4.
Well before zero rating, poor people in Indonesia were telling us how they used Facebook, a few minutes after telling us they were not Internet users. This seemed like a choice they had made. We reported it, and actually made it a part of the argument we used to beat back the misbegotten effort by ETNO and friends to impose sending-party-network-pays on the Internet through WCIT. At that point, no one complained about how wrong it was that the Indonesian poor was not using the full range of knowledge and information available on the web. But now they are.
One out of six minutes on Facebook for average Americans. With women spending four times the time. Consumer brands, from the beer giant Budweiser to start-ups like the clothier Trunk Club, want to reach people where they are spending their time. More and more, that place is Facebook. In June, the social network accounted for about one of every six minutes that Americans spent online, and one of every five minutes on mobile phones, according to comScore, a research company.
Myanmar Times carried a long interview with Ooredoo Myanmar CEO Ross Carmack that appears to suggest that Facebook access will be free. Or is it only during the promotional period? The pre-kick off promotional offer is for the price of a SIM, which will be K1500 to you, the customer, for that price between the August 2 and midnight on August 14 you will be able to consume for free 900 minutes of calls from Ooredoo Myanmar to Ooredoo Myanmar customers, 900 SMSs again for free, 90 minutes of calls to other networks, including MPT, for free, 90 SMSs again for free and 20 megs of data for free every day, which when you use it up is the end of it. Except for one thing: it comes with free Facebook. So all you can eat Facebook when you stay on the net in Facebook.
The overt hostility among European opinion leaders to attention-economy companies such as Google and Facebook is not translated into use behavior. Their policy makers do everything in their power to slow down the attention economy. And they still wonder why their companies can’t cut it. Google now has an 85 percent market share for search in the region’s five largest economies, including Britain, France and Germany, compared with less than 80 percent in 2009, according to the research company comScore. Google’s share of the American market stands at roughly 65 percent.
I am puzzled by the predominantly negative reaction to the manipulation of Facebook content, in the recent published research article in the mainstream media (MSM), though perhaps less in blogs and such. It seems to me that MSM’s reaction is hypocritical. They manipulate their content all the time to evoke different emotional responses from their readers/viewers/listeners. The difference is that conducting research on resultant emotional changes on MSM is not as easy as on Facebook. For example, magazines have used different cover images, darkening or lightening faces and so.
Six years ago eyebrows were raised when Google announced the rollout of a transpacific undersea cable named “Unity”. Bharti Airtel, Global Transit, KDDI Corp., Pacnet and SingTel were members of Unity consortium. It was activated on April 1, 2010. Google wanted to bypass the cumbersome transcontinental supply chain of broadband, as Capacity Magazine highlights: Google’s mould-breaking intervention was motivated by what, as a customer, it saw as the unnecessary complexity and inflexibility of the traditional consortium model.
Asia accounted for 31% monthly active Facebook users (390 million) in Asia until Q1 of 2014. When Facebook issues its Q2 figures, Asia is expected to be the bigger than the ‘rest of the world’ segment. The social media behemoth also has 21% daily active users (216 million) in Asia. The ‘Asia’ chunk of the charts gets a lot slimmer when it comes to revenue. Facebook makes $0.
The shift from the economy of things to the attention economy is now almost complete. The buying and selling of things will continue, but will be subservient to the production of attention on an industrial scale and its buying and selling. The data economy is fast catching up as another key element of the picture. Since most people are accessing the Internet through mobile devices and their small screens, as we have been saying for many years, this has become the most critical battleground. For the last two years, Facebook has been growing like a beanstalk in mobile advertising, gaining ground against Google, its chief rival.
Today more than a billion people use Facebook through mobile devices worldwide. And they spend 20% of time in mobile apps for Facebook services. Speaking during a conference call to discuss the acquisition of augmented reality company Oculus VR, Mark Zuckerberg, Facebook CEO, said: “We’ve made a lot of progress in mobile. As of last week, there are now more than one billion people actively using our mobile apps alone.” Zuckerberg also revealed that photo sharing app Instagram, which Facebook bought for $1 billion two years ago, now has more than 200 million active users.
Among the comments to an informative article on Zuckerberg’s interactions with telecom CEOs at GSM Mobile World tamasha in Barcelona was this: The carriers are making tons of money supplying pipes. The expensive pipes are in demand because of the low cost apps people can run over them. It would be like power companies complaining they don’t make money off of selling electrical appliances, when people pay power companies every month for power.
The discussion on whether Facebook will succeed in making the transition to a mobile-dominated world happened on these pages as well. But now the numbers have come in. The transition is done. About 757 million people around the world used the social network on an average day last month, and three-quarters of them logged on using mobile devices. Facebook’s business has also been transformed.
Alexa ain’t perfect (how could S Korea’s most popular site be Baidu?), but fascinating nevertheless. What’s with South Asia? India is Google country while all its neighbors are Facebookers. We used to talk about Facebook being a synonym for Internet in Indonesia, but not to Alexa.
We’ve kept saying this, because that is what we see from our demand-side research. But Manu Joseph, a novelist, says it better in a New York Times op-ed. Too many people presume that what the poor want from the Internet are the crucial necessities of life. In reality, the enchantment of the Internet is that it’s a lot of fun. And fun, even in poor countries, is a profound human need.