One member of the above-capacity audience at the Jaffna Managers’ Forum event on “Online freelancing as a gateway to the service sector” wanted to know why we were not providing detailed, how-to instructions on the use of Fiverr and similar platforms. He appeared to have trouble with the concept of a think tank that was simply raising awareness based on research findings, which had nothing to sell. Suthaharan Perampalam, who did the heavy lifting on this first initiative of the dissemination of the findings of our inclusive information society project, responded along with the Leader of the Opposition of the Northern Province legislature, Mr Thavarajah, and the questioner was satisfied. The starting point of our dissemination effort in Jaffna was the low level of awareness of online freelancing in the Jaffna District (19%) versus 26 percent awareness for the entire country and over 40 percent in the Wayamba Province. Jaffna has always been known for its emphasis on learning.