Miguel Helft October 11, 2007, New York Times For more than two years, a large group of engineers at Google have been working in secret on a mobile-phone project. As word of their efforts has trickled out, expectations in the tech world for what has been called the Google phone, or GPhone, have risen, the way they do for Apple loyalists before a speech by Steve Jobs. But the GPhone is not likely to be the second coming of the iPhone and Google’s goals are very different from Apple’s. Google wants to extend its dominance of online advertising to the mobile internet, a small market today but one that is expected to grow rapidly. It hopes to persuade wireless carriers and mobile-phone makers to offer phones based on its software, according to people briefed on the project.
Google has proposed to the FCC that instead of getting into long-term contracts for allocating spectrum, companies buying spectrum should be free to resell the spectrum in real-time auctions. This would probably not involve human beings in protracted auction negotiations but rather negotiations between devices in real-time. Since FCC’s auction is done at the wholesale level it would probably involve companies reselling spectrum that they won to consumers on real-time basis. NYT: “The driving reason we’re doing this is that there are not enough broadband options for consumers,” said Adam Kovacevich, a spokesman for Google’s policy office in Washington. “In general, it’s the belief of a lot of people in the company that spectrum is allocated in an inefficient manner.