We at LIRNEasia have been promoting cell broadcasting for a long time. It is immune to congestion, message over it can be specific to location; and it does not require prior registration of numbers. It has thousands of “channels” and can therefore handle multiple languages, including those of tourists who are visiting. Therefore, we are very happy that Canada, which has supported our disaster risk reduction research is the latest country to get behind cell broadcasting: The Canadian Radio-television and Telecommunications Commission (CRTC) today directed all wireless service providers to implement a wireless public alerting system on their LTE (long-term evolution) networks by April, 2018. This system will allow emergency management officials, such as fire marshals and police agencies, to warn Canadians on their mobile devices of dangers to life and property.