In wide ranging article on multiple aspects of Facebook, the author cites Helani Galpaya’s comments on zero rating. For Facebook, releasing something, gauging reaction, and then tweaking as necessary is not only normal but also a badge of honor—after all, one of the company’s guiding principles is “Done is better than perfect.” When I ask Zuckerberg about the controversy, he says, “Internet.org is working. We’ve learned a lot from our efforts already.