A LIRNEasia research paper examining the potential demand and use of mobile phones for remitting money between migrant workers and their beneficiaries has been published in the latest issue of Info (Vol 13, Issue 3). The paper is authored by Nirmali Sivapragasam, Aileen Aguero (DIRSI) and Dr. Harsha de Silva. The paper is based on findings from LIRNEasia‘s Teleuse@BOP3 study. The paper can be downloaded here.
LIRNEasia Senior Research Manager, Ayesha Zainudeen, was recently invited by Sesame Workshop India to give a special address at an action forum entitled, “M for Mobile: Exploring Technology for Social Development in India”, in New Delhi, India. It was organized with support from the Ford Foundation. The two-and-a-half day workshop brought together experts from mobile manufacturers, research, digital technology, service providers, donors, non-profit organizations, and policymakers to brainstorm on how mobiles could be effectively used for improving social development in India. Click here to view her presentation. The conference agenda can be viewed here.
Findings from LIRNEasia‘s multi-country study on the use of ICTs, particularly for more-than-voice, has been cited in the Economist. LIRNEasia‘s CEO, Prof. Rohan Samarajiva, was also cited. The number of users is still small: even among young people in South-East Asia (a tech-friendly lot) only 8% had used “more-than-voice” services, according to a poll by LIRNEasia. But the potential is exciting.
Findings from LIRNEasia’s Teleuse@BOP3 study have been cited in the latest issue of Nokia’s Expanding Horizons magazine. The article discusses the vast potential mobile phones have for providing those on the lower-incomes or the bottom of the pyramid, access to the internet for the first time. Read the full article here. Excerpt below: According to ICT policy think tank LIRNEasia, the evidence shows that mobiles, not computers, have the best potential to deliver services to rural areas in the Indo-Gangetic Plain, the world’s largest concentration of poor people. “This is the hardest case.
By Aileen Aguero, former Research Intern, LIRNEasia As an intern at LIRNEasia, I had the opportunity of working with Harsha de Silva in writing a paper called Bottom of the Pyramid (BOP) Expenditure Patterns on Mobile Phone Services in Selected Emerging Asian Countries. I presented this paper at the Pacific Telecommunications Conference, held on 17 – 20 January in Honolulu, Hawaii. The 2010 edition of this conference tried to emphasize the benefits innovation provides as well as the challenges faced by developing economies in connecting the unconnected and the adequate provision of systems and services. Our paper was part of Breakout Session 7: Building for Sustainability – ICTs in the Developing World, held on 19 January (paper and slides available here). Elizabeth Fife, Bruce Baikie, Laina Reveendran and Laura Hosman were also part of this panel.
Harsha de Silva, LIRNEasia’s lead economist, presented a paper co-authored with Dimuthu Ratnadiwakara and Ayesha Zainudeen entitled, “Social Influence in Mobile Phone Adoption: Evidence from the Bottom of Pyramid in Emerging Asia” at an International Conference on Mobile Communication and Social Policy. The conference was held at the Centre for Mobile Communications Studies, Rutgers University, New Jersey, 9-11 October 2009. The paper is based on findings from the Teleuse@BOP3 study. A working paper is available here.
LIRNEasia’s T@BOP3 research findings on ownership levels of mobile phones versus radios at the BOP have been cited in both MobileActive.org and MediaShift Idea Lab. Seemingly surprising findings reveal that in Pakistan, Bangladesh and India, more people own mobile phones than radios. Read the two articles here and here. MediaShift Idea Lab, 19 Aug 2009: In the United States, high-end smartphones like the iPhone and BlackBerry don’t have built-in radios.
The sixth edition of the “Telecenter Debates” published by Telecenter Magazine presents a debate on whether or not the PC is the best vehical for providing IT-related services to rural areas. Rohan Samarajiva presents an article against this assertion, using evidence from the Teleuse@BOP3 study, to state that “mobiles, not PCs, have the potential to be best vehicles for delivering services to rural areas in the Indo-Gangetic Plain, the world’s largest concentration of poor people”. Read the full article here. The PC is the best vehicle for providing IT-delivered services to rural areas
Continuing our series of T@BOP3 user videos, below is a video interview with Sayar Singh in Rajastan, India: Business and social life have definately improved for Sayar Singh since he bought his mobile phone in mid-2008. Earlier, he was frustrated with a fixed phone that didn’t work half the time. This wheat and flower farmer in India’s Rajasthan state now tracks market prices and moves his produce quickly for better profits. With workload reduced and income doubled, Sayar has reaped dual benefits from his mobile. Click here to view other videos.
Voice and Data carries a detailed article on LIRNEasia’s teleuse research findings, including the use of telephony and remittance patterns among migrants in the study. The article highlight the gender difference in telecom ownership and use that still exists among the South Asian countries studied. The article goes on to argue that while “entertainment has a stronghold in telecom use”, a lack of interesting content and limited needs, reduces the chances of uptake and consumption among the BOP. Read the full article here. Unlike in Southeast Asian countries like Thailand and the Philippines, where female users have already taken a proactive lead, in South Asian countries like India, Bangladesh, Pakistan and Sri Lanka, clear gender differences still exist and this in turn impacts several elements of telecom usage like phone sharing, spatial elements of phone use, mobile adoption, ownership and perceptions around benefits.
TVEAP (on behalf of LIRNEasia) videoed a series of interviews with teleusers to explore their usage patterns at the BOP. Below is an interview with eighteen-year-old Chamara Pahalawattage, a Sri Lankan school leaver, who does not have a steady job but that hasn’t dampened his enthusiasm for mobile phones he now uses his sixth phone in two years. This resident of Gonapola, western Sri Lanka, finds odd jobs at construction sites thanks to his phone. And after a hard day’s work, he unwinds listening to the radio, or swapping phone songs with friends. Click here to view other videos.
An interesting article in the Times of India, documents the varied use of missed calls among mobile phone users in India, based on LIRNEasia’s T@BOP3 findings for 2008. Although the title of the article is slightly misleading (missed call use was, in fact, prevalent in all the countries studied; see here for more information), it nevertheless brings home the point that missed calls are being regularly used to communicate messages of various kinds in different contexts.
In an informal interview with well-known journalist and blogger Frederick Noronha at the 3rd PAN ALL Partners’ Conference held in June, Rohan Samarajiva explains the importance of wireless technology, particularly for business-related purposes, based on T@BOP findings for 2008. He emphasizes that when comparing the effectiveness of different communication telephonies, one needs to go beyond measuring indicators of “volume” to that of “value”; furthermore, he emphasizes that within telephony itself, “one call is not the same as another call” (e.g. a call saying “I am here” cannot be compared to a call made to communicate an emergency).
Findings on public phone use from the Teleuse@BOP3 study have been published in the Indian media. An excerpt of one, published by Yahoo, India follows: A new study says public telephones are the most frequently used method of making calls by Indian women at the bottom of the social pyramid compared to other South Asian nations like Bangladesh, Pakistan, India, Sri Lanka, Philippines and Thailand. Indian men at the bottom of the pyramid, on the other hand, rely more on their mobiles, the study said. Women can walk into a phone booth at any time to connect to friends and families without the fear of being harassed, spied upon or discriminated against in terms of gender. Home phones, said the study, exposed the women to being censured.
An article, co-authored by Rohan Samarajiva and Payal Malik, has been published in India’s Financial Express. The article discusses findings from LIRNEasia’s Teleuse@BOP3 project. Read the full article here. Just five years ago, the Indian telecom industry=barely included the poor. The country had a teledensity of 7/100 people, but in rural India 100 people were served by only 1.
Rohan Samarajiva will present the next SA Connect Public Seminar Series, entitled, ‘The path to the information society: Does it lie through the mobile? Evidence from Asia and thoughts for Africa’, on the 14th of April, at the Graduate School of Business, University of Cape Town, South Africa. “A people centered, inclusive, and development-oriented information society where everyone can create, access, utilize and share information and knowledge enabling individuals and communities to achieve their full potential in promoting their sustainable development and improving their quality of life,” was the common objective agreed upon during the World Summit on Information Society (WSIS) process. This lecture will examine the evidence from representative surveys of teleusers at the Bottom of the Pyramid in six Asian countries, including within them the Indo-Gangetic Plain that is home to the world’s largest concentration of poor people, on whether the path to the information society is likely to be the conventional computer at the end of a broadband connection or a mobile. The possible contributions of the budget telecom network business model, pioneered in South Asia, will be discussed.