I wish standard metrics would be used when CEOs talk about data use so that we can be sure that Telenor’s 52 percent is comparable to Ooredoo’s 86 percent. But anyway, it’s good to see Ooredoo’s emphasis on data is paying off: “We are thrilled that 86 per cent of our customers currently use our data services. We are seeing explosive growth in data traffic on the network, which has increased 5 times in the last year, driven by the affordability of Ooredoo Internet tariffs. We also see that data usage per subscriber, which reached an average of 580 megabytes per month in Q4, at par with what customers in Europe are consuming on their mobile phones,” he said. According to Meza, Ooredoo products and services are now available in over 100,000 retail outlets, in addition to more than 100 brand stores countrywide.