From as long ago as 2005, we at LIRNEasia have been talking about insurance as a critical element in disaster risk reduction. And we have been pushing this idea at ESCAP, among other places. But somehow, we did not see it gaining traction. But finally, it seems to be: For a farmer in Zimbabwe, adopting this model will entail accessing strong climate data so she knows when best to plant and harvest. By purchasing parametric insurance – that is, insurance that pays out not on proof of loss but when a defined event is above a pre-determined and measurable trigger – she will receive a pay out if rainfall is under a certain level by a certain date.