Maldives is a country with an estimated population of 309,575 (August 2008), 312,527 active mobile SIMs, two mobile operators, and complete cellular coverage of all inhabited atolls, including most of the internal ferry and shipping routes (only a little bit in the one and a half degree channel in not covered, and plans are afoot to give coverage there too). It was also the worst affected in terms of property loss in the 2004 Indian Ocean tsunami on a per capita basis. It is also one of the countries most dependent on tourism revenues. Of all the South Asian countries, it is best positioned to exploit the potential of cell broadcasting both for early warning and for commercial applications. In this light, LIRNEasia was pleased to be invited to conduct a scoping study on cell broadcasting for both public-service and commercial purposes by the Telecom Authority of the Maldives.